Archive for the ‘Blogging’ Category

Byte Night Local Launches

June 8, 2007

Byte Night LocalToday we launched the Byte Night and Byte Night Local campaigns with a press announcement about the events. We’ve been building the “Local” site for a few weeks now and it’s been an interesting project to say the least! We’ve had fantastic support from a whole range of very dedicated people who have provided their time and expertise for free.

Trying to manage the specification, design, HTML, coding, video production and hosting with people who are trying to do their day jobs in parallel has been extremely challenging. The problem is not with enthusiasm, knowledge or commitment, that was abundant, the challenge was coordinating the various components to fit in with everyone’s busy schedules. Unlike a project where all the resources are under your control, on this one, none of them were!

The finished site looks great, we’ve mashed up the best of Flickr, You Tube, Google Maps and powered the whole thing with the CNET Networks community platform to allow registration and blogging, this is Charity 2.0!

I’ve slept out for Byte Night for the last four years and it’s an amazing event that has raised over £1.5M for NCH, the children’s charity that helps homeless young people. As well as the London event, this year we’re launching “Byte Night Local” with the aim of recruiting 250 people to sleep out locally, in their gardens or company premises so that the experience isn’t restricted to the people who can make it into London. I’d encourage you to sign up and support a really good cause and experience a little of what the people we are trying to help have to endure every night of the year.

A big thanks must go to Rod for the original idea, Michael, Jess, Belinda and the team at Banner who created the original designs and much of the copy. At CNET, to David for the HTML coding, Piete for the tech work, Tim and Simon for the hosting set-up and Chris for the video production.

Finally, Suzie at CNET for supporting the project, Sam and Louisa at NCH and Kath at Lewis PR for testing, copy and moral support through the whole process. It’s been a great experience and a true team effort. Everyone gave generously of their time which ultimately means that even more of the money we raise goes directly to the people who need it most.

Thank you to everyone, sorry if I missed anybody. See you on the 5th October, let’s hope it doesn’t rain!

Googling yourself

February 14, 2007

Google logoLast year, I started blogging on ZDNet.co.uk as part of the launch of the Community features as I thought it was only appropriate to practise what you preach. At the time, my visibility to Google was pretty limited so it was an interesting experiment to see the power of the ZDNet brand at work. I’d never really understood why bloggers would want to associate themselves with a brand rather than going it alone and being independent.

However, ZDNet’s standing with the Google algorthm as a trusted provider of content means that the weight given to my blog there far outweighs any that I could achieve as an independent blogger. As a graphic example of this, I wrote this post back in November when I first started out about how my Google ranking increased dramatically after a few weeks. Today after steady, methodical posting (at least one post per week) I reached the heady heights of a page one Google ranking if you type in “Mike Barrett“.

Today sees the launch of my new column on silicon.com about the transition from CIO to consultant. What will be interesting to see is the relative rankings of ZDNet, silicon.com and this independent blog.

ZDNet stars at Association of Publishers event

January 18, 2007

I blagged myself an invite to the latest AOP event this week where Suzie Daniels was up on stage with the likes of Yahoo to talk about the social networking experience ZDNet has gained from this part of the site.

The audience were all on-line publishers of one description or another and Suzie talked about the lessons learned so far, the importance of having built a solid platform and the cultural changes that are taking place inside the organisation. There was a very lively Q+A session at the end and It just demonstrated how far ahead the team at ZDNet are with their thinking.

It has prompted several comments across the blogosphere, the most notable, this one at the Guardian.