Last year, I started blogging on ZDNet.co.uk as part of the launch of the Community features as I thought it was only appropriate to practise what you preach. At the time, my visibility to Google was pretty limited so it was an interesting experiment to see the power of the ZDNet brand at work. I’d never really understood why bloggers would want to associate themselves with a brand rather than going it alone and being independent.
However, ZDNet’s standing with the Google algorthm as a trusted provider of content means that the weight given to my blog there far outweighs any that I could achieve as an independent blogger. As a graphic example of this, I wrote this post back in November when I first started out about how my Google ranking increased dramatically after a few weeks. Today after steady, methodical posting (at least one post per week) I reached the heady heights of a page one Google ranking if you type in “Mike Barrett“.
Today sees the launch of my new column on silicon.com about the transition from CIO to consultant. What will be interesting to see is the relative rankings of ZDNet, silicon.com and this independent blog.
